Your Brand is your identity - an assurance of trust to your customers and quite possibly your strongest differentiation in a cluttered market. It represents the accessible face and personality of your business to your customers, and shapes opinions of prospective customers. We believe it needs to be human, personal and provide your customers an ability to connect with you.
“We knew very little about marketing or branding when we started Virgin Records, back in 1972. We simply formed the business around our personal values, and went from there. Virgin’s success can be attributed to a lot of different things; however this was the best decision we ever made.” Richard Branson
And while Virgin has expanded exponentially since its humble beginnings - from vacations, airlines and even space - the essential brand values remain today.
Consider Apple. Their spacious and un-fussy stores, staffed by t-shirt wearing staff, providing consistently friendly help, advice and recommendations. The environment is focused on the products; the staff on helping you get the most from the products; and even when something goes awry, with a pre-booked slot, it’s generally solved quickly and efficiently. How better to engage with possibly the most successful consumer electronics technology business today?
Like making life-long friendships, building a credible brand takes time - people trust and verify - It’s a journey, but not one which can’t be helped-along. Brand provides structure, meaning and context, from the values you wish to amplify, your reason for being, all the way down to the forensics of naming of your products.